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Search engine optimization or (SEO) has been a phrase that has been a while for a while. What used to be a way to easily up your rankings on search engines by keyword stuffing (adding many keywords to a website to rank) and black-hat link building (creating a lot of low quality linking websites or spammy links) has now become a bit more organized. Unfortunately, that means you can no longer trick search engines with the above and need a solid SEO strategy to begin to organically rank on the SERP's to the coveted first page search results. Having a good content strategy is key with SEO and content means everything from your website copy, meta descriptions, blogs, and alt text, along with all other organic efforts. SEO calls for a lot of unison between all copy you have out there. Website Copy This can be your hero section paragraph, services page, or about me. You want your website copy to be thorough, easily scanned by readers, and offer keywords you wish to rank for in a conversational way. This copy can also help with meta data pulled from your web pages into search engine results. Blogs Your blogs are a great way to practice SEO by creating informative copy to your audience to present yourself as a thought-leader and drive action to your website. Ensure blogs are optimized to be easily read on different devices, involve key phrases in spots such as the title, headers, and within the paragraphs (used conversationally). Updating your blog with new content or updating older blogs is also good for SEO boosts. Alt-text An often missed website SEO opportunity is alt-text for images. Search engines can read alt-text provided for images for when they cannot load. Providing key words and location based phrasing can help search engines know your picture is a "couple standing outside of City Hall in Philadelphia after sunset." The list of ways to optimize your website and search results for SEO is endless but this is a starting point to help understand what SEO is and why it is important for slower but sustainable growth for your website's ranking on search engines. There is a more more one can learn about search engine optimization best practices and considerations for both on-page SEO and off-page SEO. Still overwhelmed and need a digital marketing specialist to help you with your business digital marketing? Get in contact with me at https://www.sardegeorge.com/contact-sarah.html and let's chat about your business marketing goals. 
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We have discussed public relations and digital marketing before but it does bear repeating. Marketing and PR tend to be put into different sections when it comes to marketing and while some work differs, the end goal is publicity, be it in the form of an ad or press release. PR showcases what a company or individual has done and marketing showcases the offers, sometimes a mix of both as well for some companies and businesses. What outcomes come from a connection between PR and digital marketing? Link Building When a press release is published online, it may come with a link to the website of the brand being shared. This helps with SEO when trusted platforms link to you (specifically do-follow links). If there are also locally-based phrasing and location specific context, this can also help with Local SEO. Content A press release being published is sharable content to then use on your social feeds with a link to the original platform it was published on. Publicity is marketing material you did not have to truly create (beyond the initial release). Social Proof One part of marketing that is sometimes overlooked is the social proof that comes with a press release. Marketing requires trust and when one platforms shares your business with their following, this is a trust builder and can help widen your audience. If they believe you are good enough to share their audience, then their audience needs less touch-points to realize you are trustworthy and reliable business. These are a few instances of how public relations and digital marketing are intertwined in their goals for a business. Do you utilize PR with your digital marketing? Let me know!  Alt-tags (or alt-text) are important when it comes to marketing and I cannot stress this enough when I work with clients on a digital marketing overhaul. What may seem incidental is a missed opportunity for SEO within so many parts of your website. In basic terms, alt-tags are used to create a written explanation of a photo or graphic on your website. Search engines can't read photos but they can read alt-text that was created with the photo uploaded. An example is you upload a photo of roses in a park. The alt-text may says red roses in a park. For the optimal SEO approach you may want to add further detail such as the type of rose, specific location, or any other long-tail keyword for alt-text SEO opportunities. Beyond just being able to "read" the photo for SEO purposes, alt-text is also important for when a photo does not load to explain what should be there and for accessibility purposes for website audiences who utilize screen readers. Have you added alt-text to your website photos and graphics? Don't let items like alt-text scare you away from marketing! Let a digital marketing specialist like myself help you out with these processes to help increase your accessibility and add a little SEO to the mix. Visit sardegeorge.com/contact-sarah.html to get in touch and let's work on your digital marketing strategy, together!  |
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