Social media marketing covers a wide variety of topics that are both paid and organic options.
When utilizing social media marketing, you are offering the opportunity to share your business across different social platforms to your audience. With that in mind, there are a few basic components to social media marketing to help guide you through the creation and promotion of content to your audiences.
Know your audience
This can include knowing demographic information which can be carried over to what social platforms you use. If your target audience primarily uses a certain platform based on their age, location, gender, or other factors, then put your time, energy, and budget towards that specific platform.
Understand the social platforms
Not all social platforms are created equal and offer different capabilities based on their own interfaces and features. Twitter offers quick bite-sized copy, Facebook can host long-form posting, and Instagram is picture-based. Knowing how to optimize your content based on each platform can help you create a concise social media marketing plan.
Most times, your business already has a lot of working content to turn into social media marketing opportunities. A promotion on your website can be turned into paid targeted ads, a blog can turn into a social media series of posts that can be shared organically to promote your business as a thought-leader in the industry. Even photographs you took for your business can become a part of your social media marketing if paired with useful information and a strong call-to-action (CTA). Utilize Analytics
Social media pages offer analytical data to make continued informed decisions for paid and organic social media marketing. Make sure to check in to not only see data such as shares, likes, and mentions but even dig deeper into insights to see the type of individuals interacting with your social feeds to consistently optimize your social media marketing goals.
How do you use social media marketing for your business growth?
We get emails every day but why are they so important for your business?
The easiest way to answer is that when you have someone who opts into your emails, you have direct access to that individual.
If social media and paid advertising went away today, you would lose all the followers you have acquired but with an email marketing plan, you still have direct access to those users regardless of what social platform decides to go away forever 🤷♀️
How can you make your email marketing robust? Think like your customer.
What are their pain points? What type of content do they engage with? What works and what hasn't worked with your email? Continued optimization, like most marketing, is key to email marketing success.
People like being talked to, not sold to, so when creating content to send, make sure it speaks to your users and makes them learn before swiping a card or signing up for a program.
Places you should always be optimizing are your subject lines, preview sentence, and the content you place within your email. See what works, does a blog graphic with a link work better than a snippet from a recent article? Does having a coupon above the fold work better than at the footer?
Check your analytics with your email server to get these helpful details above to make thoughtful decisions to ensure your email opt-in's are continuing to subscribe vs unsubscribe 👌
What questions do you have about email marketing basics?