Marketing is how businesses can get their products, services, or offers out to their intended audience but it isn't enough to just market as it is to understand the landscape.
Whether you are selling shoes or a self-employed CPA, you need to know who you are, what your business is, and who your audience is.
This starting information can help to build out a plan to convert to the proper audience.
While it is normal to cast a larger net when you start out to understand who may be your audience, once you receive data and analytics, you need to understand how to convert for your intended audience vs. everyone out there.
This could be through analytical or anecdotal data to understand your customers needs, pain-points, and forces that drive them to convert into a customer.
You then need to take this information and creating marketing campaigns that would intrigue your target audience.
An example is through research you find out your target audience as a self-employed CPA in NYC is predominantly moms aged 27-39 who live in Brooklyn, work during the day, and don't have a lot of time to financially organize or meet in-person due to work schedules and childcare needs.
You know their pain-points so you can market your virtual meetings, financial organization services, and make sure to create ads that show during the morning and evening commute or during lunch time to residents of Brooklyn (yes, you can get this granular in marketing).
This is just one simplified example of knowing how to convert based on your personal business and who you are marketing to.
What are your tips for marketing that converts?
Need help with converting quality customers through your digital marketing strategy or are just too overwhelmed to continue to do your digital marketing yourself? Reach out to me today at sardegeorge.com/contact-sarah.html and let's begin the process of making your digital marketing strategy increase conversions and decrease overwhelm, together!