Connecting Public Relations and Digital Marketing

We have discussed public relations and digital marketing before but it does bear repeating.

Marketing and PR tend to be put into different sections when it comes to marketing and while some work differs, the end goal is publicity, be it in the form of an ad or press release.

PR showcases what a company or individual has done and marketing showcases the offers, sometimes a mix of both as well for some companies and businesses.

What outcomes come from a connection between PR and digital marketing?

Link Building

When a press release is published online, it may come with a link to the website of the brand being shared. This helps with SEO when trusted platforms link to you (specifically do-follow links). If there are also locally-based phrasing and location specific context, this can also help with Local SEO.

Content

A press release being published is sharable content to then use on your social feeds with a link to the original platform it was published on. Publicity is marketing material you did not have to truly create (beyond the initial release).

Social Proof

One part of marketing that is sometimes overlooked is the social proof that comes with a press release. Marketing requires trust and when one platforms shares your business with their following, this is a trust builder and can help widen your audience. If they believe you are good enough to share their audience, then their audience needs less touch-points to realize you are trustworthy and reliable business.

These are a few instances of how public relations and digital marketing are intertwined in their goals for a business.

Do you utilize PR with your digital marketing? Let me know!