The first question you may consider is why is mindfulness important in business?
Mindfulness may seem like a word connected to the spiritual realm of self-care but mindfulness can play an important role in your own business.
When I begin to work with clients on their small business marketing goals and strategy, I want to learn about THEM.
By learning about their schedules, fears, goals, and aspirations, I get to know a bit more about their own attachment to their business. What is their zone of genius in their business, how I can create a digital marketing strategy that focuses on increased conversions and decreased overwhelm, and how to authentically get all of this across to the intended audience.
Small business owners tend to get overwhelmed in their marketing (and is the number one reason they typically outsource it) because they are taking into account one-size-fits-all approaches and not being mindful of who THEY are, what their business offers, and who is their TARGET audience.
When you speak to everyone, you speak to no one in marketing so taking that time to key into the "now" in how you are feeling about your marketing can help move you to where you want to go in marketing.
Now, let's consider parts of mindfulness in marketing and how to approach and apply mindfulness in marketing.
When a conversation begins between myself and a client, I ask them to name their goals in the short-term and mid-term sense (6 months to a year). While this isn't the present moment, this gives me a clear idea of where they want to be.
Then, I ask "So what about your marketing is working right now?" and this is where they typically get stumped. They aren't sure about what is or isn't working because they have come to a point in their scaling business where they are doing marketing for the sake of knowing they need to be out there because it drives business.
What they are no longer doing is checking analytics, seeing how their marketing is resonating, and actually keying into the moment and seeing "does this marketing work for me or does it feel inauthentic?"
The world of social media and digital marketing gives so much advice about the best tips for social media success or how to gain your first 10K followers in a week but while these are articles to take note of, they do not reflect the scaling small business YOU are creating. The nuances of your life are not taken into account which is where many small business owners fall into overwhelm.
My goal is to understand your goals, your aspirations, you current digital marketing strategy, and meet you where your scaling business will continue to grow but in a way that reflects your business authentically and will not overwhelm.
How to Be a Better Marketer Through Mindfulness
Overcome Marketing Overwhelm
The first step in mindful marketing is to take what is happening in your business's growth in the present and attach that to how you are feeling about your marketing. Are you overwhelmed? Are there parts of your marketing you need to offload? Do you no longer have time to learn and optimize your marketing for continued growth?
Key into these feelings, attach them to their current analytics and data, and this will help paint a better picture of how to move forward in marketing. Remember, break marketing goals into smaller, more measurable goals to avoid analysis paralysis.
Find Clarity in Marketing Goals
Along the same lines as overcoming the marketing overwhelm, you want to find clarity in your goals. What digital marketing goals will help your business move forward? How many products or service offerings do you need to sell to make ends meet? How much do you want to make at the end of Q3 this year? How many hours a week do you want to spend on marketing?
Knowing these goals both on the increase in sales and services and decrease in time spent on marketing and overwhelm are all a part of your marketing goals. Finding clarity is what is important to your business growth and sustainability and knowing when to outsource to focus on your zone of genius is key to mindful marketing.
Define and Measure Marketing Objectives
Defining marketing objectives becomes easier once you understand your goals and where the overwhelm in your marketing is coming from.
It is easier to state "I want to create about $15,000 in marketing revenue by the end of the year," when you know what marketing feels authentic and is working for your business and also in unison with your own personal business goals for your scaling business.
Taking the time to get these objectives down in your marketing and create a strategy behind them in key and taking the time to make sure you are creating short and mid-term goals on how to approach these objectives through goal setting and outsourcing to decrease overwhelm will open up the time and space to truly focus on how you serve your customers best.
Understand Your Target Audience Better
When you are clear on who you are and how you are feeling, you understand your mission and values of your scaling business better and as a (helpful) side effect, can understand your target audience more.
When you throw spaghetti at the wall with your marketing and see what sticks, you are simply trying a whole bunch of different ideas but you might not be able to determine which audience is YOUR audience without taking that step into mindfulness.
What sounds right? What feels authentic? What social platforms make sense to YOU? How do you write? What is your company voice?
So many questions but all can lead to better understanding and less guessing.
Create Better Price-Points For Your Business
Pricing may be the hardest part of any business, especially when it comes to both creating those prices and marketing them accordingly.
You might begin to see others in your niche marketing their prices and you might fall into the scarcity mindset of lowering your prices to stay competitive or downplaying the investment of your products of services. This isn't marketing and it isn't mindful of your time and value.
Knowing your price points and being able to market them accordingly because you know your value, voice, and audience, all come into play in mindful marketing. You are no longer in competition from a scarcity mindset because your digital marketing strategy conveys WHY your pricing is a certain price-point and how you help meet the needs of your audience.
The above will allow you to become clear on your digital marketing goals so that it becomes clear on how you want to best spend your time in your business and how to work with a digital marketing specialist to understand your scaling business needs and how to reflect your values and voice to your intended audience.
Seem a little bit scary? No need to feel alone on this journey. You have me to help you work through your strategy and implementation to create a mindful marketing approach to increase customer engagement and decrease the digital marketing overwhelm.
Let's connect, visit sardegeorge.com/contact-sarah.html to schedule your call with me and let's get your digital marketing strategy optimized so you can get back to your zone of genius in YOUR business.