Have you heard yourself say "I need to scale my marketing efforts" because you are overwhelmed?
You woke up one day and all of a sudden the customers were coming in and your business was expanding! That’s great but it can also be a scary time when you begin to feel those growing pains and overwhelm because you simply can’t keep track of everything and need to ask for help.
Sooner or later, many small business owners find themselves in this position. They’ve grown quickly (yay, you!), and now they have so many things on their plate that it’s hard to know what to focus on.
Because, let’s be honest …Growth in business is great! But, when the money is coming in and customers need to be taken care of, marketing tends to go on the backburner.
That’s why you need a digital marketing specialist and that’s why hiring someone to oversee and implement your marketing is hands down the best decision you can make for your business so that you can scale with ease.
Here are four reasons why you need to hire a digital marketer for your scaling small business.
The cost and revenue benefits of hiring a digital marketing specialist
Cost may be the reason why you haven't outsourced your digital marketing yet but it should be the reason you decide to hire a digital marketing specialist. When you are focused on your digital marketing on top of your daily business expectations, you are leaving money on the table.
You may have your own zone of genius when it comes to customer-facing sales or even might find that you enjoy tasks that involve in-person marketing such as tabling and trade shows (depending on your work) or even enjoy the creation of marketing content but not necessarily the marketing aspect of it.
When you are spread too thin, you can't possibly do what works best for you and if marketing feels like an extra task, you are doing a disservice by not letting an expert take on this portion while you are out creating business in your own way.
If you typically make $1,000 in profit due to your own efforts in marketing, that's great and sometimes, scarcity mindset creeps in when you consider hiring on a digital marketing specialist on retainer for more than you pull in.
Now consider, if you pay your digital marketing specialist a retainer of $2,000 per month and they create $5,000 in profits due to focused marketing optimizations, you just made a $3,000 profit versus scraping by and doing it yourself and only bringing in $1,000 in profit.
The knowledge a digital marketing specialist brings to your digital strategy
You might be able to understand social media basics or create graphics in Canva but can you put all of this together in a unified and holistic marketing approach?
When you hire a digital marketing consultant who knows how to connect your social media to your website and understands the buyers journey, you have someone looking into all aspects of the business.
You also will have someone looking closely at the analytics, not just posting, but seeing how those posts attract (or don't attract) customers and will adjust accordingly.
The focused approach of hiring digital marketing talent when it comes to marketing optimization
When a digital marketing specialist works with you, they are focused on your work. They may work with other clients but when it is time to look at your data, analytics, and digital marketing strategy, you are their focus.
They are not worried about your accounting, your inventory, or your products or services, they want to make sure your succeed through optimized digital marketing strategy.
Similar to the above discussion about a $3,000 profit vs. $1,000, when you are focused on too many different parts of your business, you can't be successful in all aspects but having someone coming in laser-focused on your digital landscape and how to attract customers through digital marketing, you can step back and work on the parts of your business that need your attention the most, all while avoiding the overwhelmed feeling of a small business owner stretched too thin.
The tech skills a digital marketing specialist brings to the discussion
Knowing analytics and how to navigate social media are only two aspects of a digital marketing specialist but they come with so much more data.
Some typical skills a digital marketing specialist comes in with are:
If you are having trouble in your website when it comes to digital marketing efforts, a digital marketing consultant may be able to offer insight into your websites site speed, alt-text needs, and also if you have title tags and meta descriptions in your website.
This information can help your target audience find you and stay on your website which is the goal, even with social media marketing and other digital marketing aspects at play.
Beyond the website, digital marketing specialists can help look into not only who is interacting with your digital efforts but how and why they make certain decisions based on where the leads are coming from, what they are saying about you online, and can take this data and turn it into a story about your scaling small business.
Data is key and sometimes overlooked by a scaling small business owner who only has time to make a post or write a blog but does not have the capacity or time to learn how to analyze this data.
Need more convincing? Here is another great article from business.com on why to hire a digital marketing consultant.
Don't go at this alone, let me be the person who takes the overwhelm out of your marketing strategy and helps create a plan structured to allow you to continue to scale your business in a way that feels right to you. Less overwhelm, more customer engagement.
Let's connect, visit sardegeorge.com/contact-sarah.html to schedule your call with me and let's get your digital marketing strategy optimized so you can get back to your zone of genius in YOUR business.