We get emails every day but why are they so important for your business?
The easiest way to answer is that when you have someone who opts into your emails, you have direct access to that individual.
If social media and paid advertising went away today, you would lose all the followers you have acquired but with an email marketing plan, you still have direct access to those users regardless of what social platform decides to go away forever 🤷♀️
How can you make your email marketing robust? Think like your customer.
What are their pain points? What type of content do they engage with? What works and what hasn't worked with your email? Continued optimization, like most marketing, is key to email marketing success.
People like being talked to, not sold to, so when creating content to send, make sure it speaks to your users and makes them learn before swiping a card or signing up for a program.
Places you should always be optimizing are your subject lines, preview sentence, and the content you place within your email. See what works, does a blog graphic with a link work better than a snippet from a recent article? Does having a coupon above the fold work better than at the footer?
Check your analytics with your email server to get these helpful details above to make thoughtful decisions to ensure your email opt-in's are continuing to subscribe vs unsubscribe 👌
What questions do you have about email marketing basics?