Understanding Social Media Marketing Basics

Social media marketing covers a wide variety of topics that are both paid and organic options.

When utilizing social media marketing, you are offering the opportunity to share your business across different social platforms to your audience. With that in mind, there are a few basic components to social media marketing to help guide you through the creation and promotion of content to your audiences.

Know your audience

This can include knowing demographic information which can be carried over to what social platforms you use. If your target audience primarily uses a certain platform based on their age, location, gender, or other factors, then put your time, energy, and budget towards that specific platform.

Understand the social platforms

Not all social platforms are created equal and offer different capabilities based on their own interfaces and features. Twitter offers quick bite-sized copy, Facebook can host long-form posting, and Instagram is picture-based. Knowing how to optimize your content based on each platform can help you create a concise social media marketing plan.

Content creation

Most times, your business already has a lot of working content to turn into social media marketing opportunities. A promotion on your website can be turned into paid targeted ads, a blog can turn into a social media series of posts that can be shared organically to promote your business as a thought-leader in the industry. Even photographs you took for your business can become a part of your social media marketing if paired with useful information and a strong call-to-action (CTA). Utilize Analytics

Social media pages offer analytical data to make continued informed decisions for paid and organic social media marketing. Make sure to check in to not only see data such as shares, likes, and mentions but even dig deeper into insights to see the type of individuals interacting with your social feeds to consistently optimize your social media marketing goals.

How do you use social media marketing for your business growth?