I talk about holistic marketing as my sole approach when I work with my clients.
Typically, they are coming in overwhelmed and need guidance, support, and honestly a business friend to look at their marketing and figure out how to move forward.
What I typically see is different marketing approaches being taken but while they connect under the concept of the small business, there isn't much overlap others.
Many times, the response my clients will give is "I saw I should do this in an article about SEO or I was told I should post this type of content on Facebook from a Youtube video."
Totally fine, I get it, but were these videos made for YOU? Probably not.
Holistic marketing takes all your marketing, connects with the backend of your business, and also reflects YOUR businesses goals, not the one-size-fits-all approach that articles, vlogs, and other business information puts out there.
Framework is key, learning is important, but you need your marketing to reflect YOU or else you will overwhelm yourself in your scaling small business growth.
Let's dive into everything you need to know about holistic marketing and how it helps defeat overwhelm by creating a well-oiled marketing machine.
What is a holistic marketing example?
To get started, let's create a scenario. You are a roof business located in Memphis, TN. You are creating a marketing campaign that covers your service area and gets the word out about your business.
A holistic marketing approach would start with figuring out where your customers consume information about roofing in the Memphis area. Okay, most likely for social media, they may find you on Facebook to learn about your business and reviews. Online search engines they might also look for your ads on Google Search and a Google My Business Listing to house your phone, reviews, and address for local SEO considerations.
Want to offer some helpful tips for upkeep in roofing and signs you need to hire a professional? You might want to consider a Youtube channel as well to present yourself as a thought-leader in the roofing industry in your area.
Collectively, these would be your channels and they all should work together to lead your audience to your website. You do not need to reinvent the wheel because your holistic marketing should work together. Your Facebook page should showcase your work, any sales happening, and how to reach your website. You can share your Youtube videos on your Facebook as well.
Your Google Ads should include phrasing from both your website for evergreen copy as well as include any sales and other information already created elsewhere.
The point being is that each of this individual pieces of your marketing work together with the goal to bring in the sale. Whether you are learning and in the awareness stage of the buyers journey or ready to make a final decision and call in the decision stage, or maybe the reviews and sales information creates a scarcity mindset in the consideration stage. They are all working together.
Why is holistic marketing important?
So, we went over the implementation of holistic marketing but WHY is more important.
When I work with clients, they are creating a lot of copy, marketing strategies, and sometimes spinning their wheels on ideas and concepts that lead to overwhelm.
Plus, having so many ideas and no one to share these concepts with can lead to a lot of needless spending (in money and time).
Holistic marketing truly allows small businesses to scale with a goal in mind. When you work with me, we talk about your goals, values, and missions which set the tone for your copy. These concepts already allow me to truly dive into your niche, where your competitors are, where they aren't, and how you can bring your authentic voice into the mix.
The authenticity is key because you bring a uniqueness and personal expertise to the mix.
Knowing this will allow us to know what marketing strategy needs to be in place, how to create authentic copy, and how to connect each piece of copy together. This allows your marketing to become more seamless because the copy is coming from YOU, YOUR VOICE, and YOUR GOALS.
Knowing your social media connects with your enewsletter which then connects to your website can ensure you are not having to change your voice, do things completely different and reinvent the wheel with each marketing piece, and know that collectively no matter where people find you, they will be accessing the same information to lead them to becoming a CLIENT and grow your brand with holistic marketing!
Should your small business use holistic marketing
Are you overwhelmed? Yes.
Do you feel like your marketing does not have a focus? Maybe.
Do you need holistic marketing? Yes.
Holistic marketing simply ensures your voice, mission, and values do not stray from each other. Having a holistic marketing strategy keeps focus on how to create your content, build your marketing plan, and honestly, understand your audience better.
What you are speaking from your WHY, you are attracting others who are also focused on your "why" and who like what you have to say, and what you offer.
Not only will knowing your core audience help with creating an avatar and understand digital analytics but on a more human point, it helps you continue to craft your products, services, or ideas to continue to align with the clients you WANT to attract.
A lot of holistic marketing comes down to attraction, through words, content, marketing, and authenticity.
Let's focus on creating a marketing strategy that works for you, not against you. Let me be the person who cheers you on with marketing, let's you know how amazing you are in your work, and create a digital strategy alongside you that avoids overwhelm and increases customer engagement.
Get on a FREE 30-Minute Strategy Success Call with me to get your goals out there and see how we can build out your own holistic marketing approach.