Why Authenticity is Important in Your Digital Marketing Strategy

Let's face it, digital marketing can become a large undertaking with all the information out there.

You are told constantly about the advantages of digital marketing or the battle between traditional marketing vs. digital marketing with no shortage or suggestions and personal opinions.

While knowing what time is the best time to post on Instagram or the top reasons you should have a blog on your website are important factors, one piece that typically is missing is why authenticity is important in digital marketing.
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When you come down to it advertising through digital marketing should ALWAYS come from an authentic standpoint. Why? Because the most important part of any digital marketing strategy is how you can connect with YOUR audience.

Does this sound a bit overwhelming? It probably does which is why so many clients come to me with this problem in their digital marketing management.

"How do I bring authenticity into my marketing?" 

This is a question I get a lot or they wonder the importance.

When you are authentic, especially online with your advertising and digital marketing for your business, you are coming from a place of truth. You are not copying someone else in hopes of creating the same success as them. Most likely, the reason someone else is successful in their digital marketing is because THEY are coming from an authentic position in their marketing.

How can I be authentic in my digital marketing?

• Share at the comfort level you feel is best for your business including behind-the-scenes looks at your daily business life and the people behind your work--including yourself if you are a solopreneur.
• Showcase your "why" in your digital strategy because if you are driven by a reason to sell a product or offer a service, there are others out there who feeling similarly and would want to work with YOU as opposed to someone else.
• Write with personality. It is easy to write blogs, social media posts, and other digital marketing material but that little bit of "you" in how you write will attract people who enjoy what you have to say and how you want to say it.
• Pick the platforms in which come naturally to you. Are you a wordsmith? Then email marketing or content marketing in written form may be your natural spot to shine. Are you more of a video person? Then creating a TikTok or Instagram Reel platform may be where you stand out with your personality, content, and message to your target audience and customers.

There is no one-size-fits-all approach to digital marketing which is why reading best practices of social media marketing or understanding SEO basics are just the tip of the iceberg in your marketing strategy and should also include the most important part which is YOU, your businesses personality, and how you are unique.

You might think your industry is saturated but sitting down, looking at your marketing goals, and coming up with where, how, and why you are unique can truly create an authentic digital marketing strategy to implement.

Don't go at this alone, let me be the person who takes the overwhelm out of your marketing strategy and helps create a plan structured to allow you to continue to scale your business in a way that feels right to you. Less overwhelm, more customer engagement, and most of all, authenticity.

Let's connect, visit sardegeorge.com/contact-sarah.html to schedule your call with me and let's get your digital marketing strategy optimized so you can get back to your zone of genius in YOUR business.