Alt-tags (or alt-text) are important when it comes to marketing and I cannot stress this enough when I work with clients on a digital marketing overhaul.
What may seem incidental is a missed opportunity for SEO within so many parts of your website.
In basic terms, alt-tags are used to create a written explanation of a photo or graphic on your website.
Search engines can't read photos but they can read alt-text that was created with the photo uploaded.
An example is you upload a photo of roses in a park. The alt-text may says red roses in a park.
For the optimal SEO approach you may want to add further detail such as the type of rose, specific location, or any other long-tail keyword for alt-text SEO opportunities.
Beyond just being able to "read" the photo for SEO purposes, alt-text is also important for when a photo does not load to explain what should be there and for accessibility purposes for website audiences who utilize screen readers.
Have you added alt-text to your website photos and graphics?
Don't let items like alt-text scare you away from marketing! Let a digital marketing specialist like myself help you out with these processes to help increase your accessibility and add a little SEO to the mix. Visit sardegeorge.com/contact-sarah.html to get in touch and let's work on your digital marketing strategy, together!